NABS is the most important meeting arena for Asian and Norwegian business leaders. With a history going back to 1998, started by the Norwegian Business Association Singapore in co-operation with the Norwegian Ministry of Foreign Affairs, the event has evolved into a regional meeting place. The event covers all of Asia and reflects Norway throughout the region. Since 2010, the Norway-Asia Business Summit has become an annual event. The summit is governed by a Steering Committee representing the largest Norwegian Business Associations in the region.
Other economies in the world are facing challenges while the center of economic growth in the world is in a continuous shift to the east. Asia is and will continue to be one of the most important future export markets for Norway and Norwegian industry. The summit has become the annual meeting place for Norwegian industry in the region, the support apparatus of the Norwegian government and the diplomatic missions in the region and as such it truly represents the recently revitalised “Team Norway” concept.
Speakers at the summit may be industry leaders and decision makers who inspire the audience through their experience and knowhow. Other speakers hail from academic institutions and help the participants understand global trends and the effects of these. Some speakers represent regional organisations in Asia or host country governments. Finally some speakers are government representatives from Norway who are keen to reach out to Asia and who help update the audience on the latest developments in Norway.
The target audience for the summit can be categorised as follows:
The summit shall showcase how Norwegian companies contribute to innovation, capacity building and sustainability. The programme content shall represent the entire region in Asia as well as developments in Norway and global trends affecting Norwegian industry. Normally a main theme will be selected based on radical changes affecting the entire region or the industry. The summit programme is a mix between business presentations and interactive workshops for the participants.
It is envisioned that the summit shall inspire and strengthen Norwegian industry in the region through sharing ideas and experiences. In addition the summit shall help build networks, both in Norway and throughout the region. Finally, it is desirable that the summit delivers key recommendations on development and actions needed to make Norwegian industry more competitive in Asia.